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Macy Schmitt and Madison Heiner: co-founders of Girlyish Skincare holding the Girlyish 3-step routine for tween and teen girls.

Our Story

Our names are Macy & Madison, we are the sister co-founders of Girlyish Skincare. We noticed there weren’t many clean and simple skincare products on the market that were suitable for young skin. We were determined to create a solution.

Our goal is to empower everyone to feel confident in their own skin and support the development of healthy habits from a young age.

We love Girlyish products and can't wait for you to try them!

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Meet Macy

From a young age, Macy has loved all things beauty and skincare. As a girl, she would stay up hours past her bedtime practicing her makeup and painting her nails. Since then, she has become passionate about embracing natural beauty through skincare and health. Macy has a Bachelor's degree in Entrepreneurial Management from Brigham Young University and wanted to merge her passions for business and skincare to provide girls with the beauty brand she wished she had when she was younger.

“Skincare should be safe and fun!”

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Meet Madison

Madison has a passion for business and operations. She received her Bachelor’s degree in Health Psychology researching positive behavior change at Brigham Young University Idaho. She went on to obtain her Master’s Degree in Public Health from Oregon State University. She believes in the power of a good skincare routine and is passionate about encouraging positive behavior change and the development of healthy habits.

“Positive change starts with you.”

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Our Mission:
Youth-Safe Skincare

Girlyish Skincare is dedicated to providing a safe, simple, and effective skincare routine that you can trust. Every product has been expertly crafted by certified cosmetic chemists and is free from harmful chemicals, parabens, fragrances, and hormone disruptors. We believe that skincare should enhance natural beauty – that’s why our products are designed to support healthy, happy skin at every stage of youth. Our goal is to help young girls build confidence through a skincare routine they'll love.

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